don’t frack our future

I’ve spent about 4 months creating the animation for an anti-fracking campaign for ‘Lush’, a UK company. Done in Flash, composited in After Effects, here it is:

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4 Responses to don’t frack our future

  1. Steve says:

    I got a lot out of your tutorials but now I really wish you had one on how you did the hands in this animation. Excellent work.

    • dermot says:

      Thanks! Yes, hands are a world unto themselves. I’m probably going to do some guest posts for the Lynda blog, so thanks for the feedback, this could be a good subject to fill in that gap.

  2. It may well be that fracking is bad. It may be completely unacceptable. But political protests, petitions, and the like, are a naive approach to the problem, for two main reasons, one economic and the other political: The economic reason is that, so long as there is market demand on the part of the general public for the sources of energy that are being produced by fracking and other methods, there will be an effort to extract this energy, by those means, or by others. People can’t reasonably expect to shut down various methods of energy production, while at the same time, continuing to enjoy their existing lifestyles and energy consuming habits. No amount of petitioning and pressuring is going to make that possible. The political reason is that governments are, now and throughout history, enemies of spending restraints and balanced budgets. They are eager, therefore, to sell these notorious licenses to companies for fracking and other purposes. People expect their governments to do everything, and yet believe they should not have to pay for what their governments do. And so there is pressure on governments to find creative ways to do the impossible, by generating revenue without costing taxpayers money. One approach often taken, then, is to sell rights, exemptions and licenses of various kinds. It is a popular way of generating public revenue, since it requires virtually no effort or expenditures on the government’s part, and so it has the feel of a windfall about it. Ultimately, though, it is the public, through their energy consumption habits on the one hand, and their unrealistic expectations for government action, on the other hand, that make this problem what it is. That puts the blame in an unpopular place: On our shoulders, and not on those of companies who simply respond to demand pressure however they can. We can’t reasonably expect that our problems can ever be solved by simply demanding that their symptoms be suppressed.

    • dermot says:

      I’m in large agreement with that, Richard. Of course, such a crit was beyond the scope of the project, which was to show the scale of the fracking process and risks involved. Hopefully *some* of those who watch it will see the larger picture, but I doubt it.

      My first film was a 34 minute long animated documentary about peak oil, resource depletion, and the impossibility of infinite economic growth on a finite planet hitting resource limits. Depressingly, most of those who watched it didn’t stay awake long enough to process the attack on Growth (you can tell this when someone replies by talking about thorium or solar thermal or their favourite fetish fuel sources).

      If you want to fast forward to the Growth sequence, it’s around the 17 minute mark. It’s a concise summary of Prof. Al Bartlett’s well known lecture on Exponential Growth.

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